Core Committee

CURRENT MEMBERSHIP: Eleanor McMahon

Campaign Champion Job Descriptions

Purpose: The Campaign Co-champions are the public face of the campaign for faculty, staff, retirees, and students and supports the initiatives of the core committee members.

Time Commitment: As part of the core committee, meetings tend to occur throughout the year with more frequent meetings leading up to campaign month in October and less frequently the rest of the year. Time commitment can be flexible depending on your availability. The committee relies on a collaborative approach and no role works in isolation.

Duties:

• Help solicit key stakeholders to donate or get involved within the campaign
• Approves changes to campaign documents, processes, and communication pieces
• Host and/or attend campaign events

Qualifications of Interest:

• Experience leading others (may be voluntary or organizational)
• Ability to set goals and execute tasks accordingly
• Excellent oral and written communication skills
• Knowledge of key stakeholders within the UW community would be an asset
• Interest in making an impact within the broader Waterloo Regional community

This team provides backend support to the United Way Campaign by providing leadership and hiring of the co-op student, collects and analyzes data, manages meetings, and liaises with various teams across the University (for instance Human Resources or Finance) to ensure a smooth annual campaign.

CURRENT MEMBERSHIP: Kelly McManus

Administrative Officer Job Description

Purpose: The Administrative Officer is the primary contact for the United Way Workplace Campaign Coordinator (co-op student) and oversees all other core committee roles.

Time Commitment: Responsible for recruiting, hiring, and supervising the co-op student, which includes attending weekly meetings with the co-op student from May-December. As part of the core committee, participate in meetings throughout the year with more frequent meetings leading up to campaign month in October and less frequently the rest of the year. Time commitment can be flexible depending on your availability. The committee relies on a collaborative approach and no role works in isolation.

Duties:

• Provide administrative support for campaign January through April (book committee meetings, minutes, etc.)
• Recruit, hire, and supervise United Way Workplace Campaign Coordinator (co-op student) who works May-December
• Oversee the tasks of the entire committee and gives approval for budget decisions
• Submit data requests to HR and explains analysis needed to co-op student
• Oversee financial deposits of funds raised by ambassadors and at campus-wide events – includes counting cash/cheques prior to deposit at police services
• Liaise with Finance for training and support for cash/cheque deposits
• Manage United Way workplace campaign operating budget administered by Community Relations and Events (CRE)
• Keep accurate records of donor data and approve numbers for final campaign report
• Liaise with United Way Waterloo Region Communities (UWWRC) to reconcile ePledge database with internal HR monthly deduction records
• Be present at events throughout the campaign such as the President’s kickoff lunch and 'Go Red’ day event

Qualifications of Interest:

• Experience as an administrative officer or similar roll
• Ability to manage individuals and organize time effectively
• Strong knowledge of MS Excel
• Excellent written and oral communication skills, with the ability to build relationships with various campaign stakeholders

This team provides key messages and media for the annual campaign through the sourcing and writing of Daily Bulletin articles, University-wide emails, drafts the annual report, and provides support to all other sub-committees through writing, design, and creative opportunities. This team is also responsible for any video or information package requirements for the campaign.

CURRENT MEMBERSHIP: Lindy Loughran, Kathy Smidt, Namrata Mishra

Communications Coordinator Job Description

Purpose: The Communications Coordinators support all core committee members by creating a strategic, integrated communications plan, which includes writing various communication pieces (for example, the annual report, emails, Daily Bulletin pieces) and facilitating an annual campaign video.

Time Commitment: As part of the core committee, attend regular meetings throughout the year, with more frequent meetings leading up to campaign month in October and less frequent meetings for the rest of the year. Time commitment can be flexible depending on your availability. The committee relies on a collaborative approach and no role works in isolation.

Duties:

• Attend core committee meetings
• Liaise between core committee members in writing communication pieces to support campaign initiatives, such as: emails to volunteers, invitations to events, daily bulletin advertisements, letters, and website instructions and messages
• Coordinate and facilitate annual campaign video; write video manuscript and recruit key campus stakeholders to participate. There can be two videos within a campaign year (campaign launch and thank you/wrap up) but the number depends on committee member availability
• Facilitate the creation and/or create graphic designs for campaign materials on an as needed basis, such as: posters, thermometers, banners, and backdrops
• Create social media plan alongside campus team (if available)
• Maintain the University of Waterloo United Way website
• Creates campus-wide marketing materials for campaign launch
• Provide recommendations to United Way for adjustments to ePledge portal

Qualifications of Interest:

• Strong written and verbal communication skills; experience in marketing or communications would be an asset
• Desire to support the broader community and be involved in campus initiatives
• Ability to lead others and be a team player
• Understanding or willingness to learn WCMS (Waterloo Content Management Systems)
• Flexibility in schedule to attend meetings throughout the week
• Additional skillsets that would be an asset: video script writing, social media campaign planning, fundraising communications, creative writing, creativity