- Develop and articulate a strategy for campus websites to ensure that they focus on site objectives and audience needs.
- Ensure that redesign projects are grounded in audience research and take into account both current and potential users.
- Coordinate and share various departmental strategies with web developers and content providers as the foundation for developing a Waterloo web strategy.
- Identify and prioritize target audiences for each website and share the information across campus.
- Coordinate and share approaches to ongoing user research on key audiences with others on campus that share the same audience. Lab testing would be the most valuable and important testing.
- Coordinate Google Analytics activities on campus in order to gain information about the Waterloo web site as a whole and how our users are navigating through it.