Creative strategy
We transform strategy into creative execution by listening to your needs, asking the right questions, identifying problems and exploring ideas together.
Research and insights
Brand positioning
Strategic direction
Design solutions
We work where you do, so we understand Waterloo’s institutional goals, departmental objectives and connections, the campus, the people, and how your audience fits into Waterloo strategies.
Creative direction
Collateral design
Editorial design
Illustration
Experiential marketing
Environmental design
Creative Studio is an incredibly skilled and knowledgeable team that not only helps to make our wildest ideas come to life but who also helps us find practical solutions to any design or brand challenge.
Digital solutions
Attracting and maintaining attention in the digital space demands creativity, design knowledge and technical skill. Creative Studio is your digital partner for creating exceptional digital design solutions that propel the University’s brand.
Digital publication
Website design and consultation
Email marketing
Advertising
Signage
Graphics for web and social
Video and animation
Today’s communication audiences are motion consumers — video and animation can bring a story to life. Creative Studio is your on-campus video expert.
Multimedia production
Video storytelling
Video advertising
Animation
Brand identity
A brand is a way a product, company, or individual is perceived by those who experience it. Much more than just a name or a logo, a brand is the recognizable feeling these assets evoke. Creative Studio can help align sub-brands to complement and align with the University of Waterloo brand.
Visual identity system
Logo
Colour palette and typography
Visual language
Illustration and iconography guides
Brand guidelines
Photography
A photograph is the original instant message – a single photograph can capture a multitude of feelings and ideas and can be a powerful vehicle for the project’s goals and objectives.
Creative Studio can provide or arrange the highest-quality photographs for marketing, news releases, teaching or research.
Project management
We focus on what we do best, and when needed, we partner with experts in other areas (photography, video production, writing, illustration) to serve your project’s best interests and offer the best solutions.
Questions? We’re here for you
Creative strategy and large project development
Christine Goucher
Director
cgoucher@uwaterloo.ca
Video and animation
Matt Regehr
Manager, Video Production
mregehr@uwaterloo.ca
Project management and general inquiries
Erin Pritchard and Karen Creed-Thompson
Project Coordinators
creative.services@uwaterloo.ca