Tuesday, June 17, 2025
Dr. Luke Potwarka joined CBC’s The Morning Edition to discuss his latest study exploring sport viewership through a neuroscience approach. The interview delves into how his research team at the University of Waterloo is using innovative methods to better understand how fans engage with live sporting events not just emotionally, but cognitively.
Through this work, Dr. Potwarka aims to uncover what happens in the brain when individuals watch sports and how these responses might help explain what draws people to the games they love. The conversation offers an accessible look into the emerging intersection of sport science and neuroscience, highlighting how new technologies are helping researchers explore the psychology of fandom in real time.