Jennifer K. Lynes

Dr. Jennifer Lynes is an associate professor and a BSFM Co-director (Bachelor of Sustainability and Financial Management). She is Chair of the non-profit organization Residential Energy Efficiency Program (REEP Green Solutions) and co-founder of the North American Sustainable Concerts Working Group. With an educational background in both marketing and environmental studies, her expertise intersects business and the environment, where she focuses on investigating the marketing of sustainability.

Jennifer's key research interests include social and community-based green marketing, residential energy conservation behaviour and engaging youth in environmental issues.