Meet the VPAF Jacinda Reitsma

Jacinda Reitsma headshot

Vice-President, Administration and Finance

Jacinda Reitsma joined the University of Waterloo as the Vice-President, Administration and Finance in December 2022.  

A graduate of Wilfrid Laurier University, Reitsma began her career at PriceWaterhouseCoopers (PwC) as a co-op student in 1997 and remained with the firm as an associate, senior associate, manager, and senior manager until joining as an equity partner in 2011.   

In 2017, she left PwC for the position of Chief Financial Officer at Conestoga College and then became Vice-President Finance and Corporate Services and Secretary-Treasurer of the Board soon after.  

Jacinda has a wealth of experience in audit, finance, and corporate administration, as well as post-secondary leadership and collaboration.  In her current role, she oversees Human Resources, Information Systems & Technology, Finance, Plant Operations, Risk Management and Compliance, the Safety Office, Special Constable Service, Sustainability Office, Real Estate and the David Johnston Research + Technology Park.