Marketing, Branding, Undergraduate Recruitment and Admissions at Waterloo

Location: Greenhouse Room, United College

Facilitators: Martin Cooke

Presenters: Michael Dorr, Andre Jardin, Rhea Johnson, and Kari Pasick Stewart

Attracting and admitting students is an essential function at the University, and the current environment is particularly challenging. Join us for this essential ALP session with the teams responsible for UW's brand, marketing, and recruitment strategy, and admissions.  

Learn how our brand identity shapes our external messaging, explore the undergraduate recruitment pipeline from first contact to enrolment, and understand the mechanics of our admissions processes. You'll hear directly from leaders of Admissions, Marketing and Brand Strategy, and Marketing and Undergraduate Recruitment (MUR) about the evolving challenges in student recruitment and the strategic responses we're implementing. 

This session will help you understand the recruitment and admissions landscape and how your leadership role connects to Waterloo’s broader recruitment and retention objectives. 

Please email alp@uwaterloo.ca to reserve your spot in this session. An Outlook calendar invite will be sent out to you following your email.