Biography
Jennifer Holman is a PhD Student in the Department of Recreation and Leisure Studies at the University of Waterloo. She attained her BA (Hons) in International Tourism and Business Management, and her M.Sc. in International Tourism Management at the University of Birmingham (UK). Before moving to Canada, Jennifer worked as a lecturer at Robert Gordon University (Aberdeen, Scotland) in the tourism, hospitality, and events department. She is passionate about tourism education, which connects with her current research interests. Jennifer currently works as the project manager for the SSHRC Insight Grants Tourism, Ruiniation, and Regenerative Futures.
Research interests
Regenerative tourism; storytelling; relationality; community-led tourism; place-based tourism strategies; transformative learning; decolonial methodologies; participatory action research.
Jennifer's current research hopes to explore storytelling as a tool for transforming visitor behaviour within the context of regenerative tourism, as informed by concepts such as relationality, transformative learning, and decolonial methodologies. She is also interested in exploring folklore, dark tourism, and pet-friendly tourism.
Her prior research (M.Sc.) focused on developing a best practice framework for regenerative tourism through conducting an audit of regenerative destination practices within a policy context, and her BA (Hons) thesis investigated the Attenborough Effect and its impact on perceptions of sustainable tourism amongst UK millennials.