Marketing for Sustainability

Subject: 
Sustainability Management (SUSM)
Catalog number: 
630
Unit weight: 
0.50
Meet type: 
LEC
Grading basis: 
NUM
Cross-listing(s): 
N/A
Requisites: 
Also offered OnlineInstructor Consent Required
Description: 
Marketing for sustainability is a key component of a successful business strategy in todays marketplace. Through a business-to-consumer lens, this course uses the principles of marketing and social psychology to explore ways in which businesses can foster sustainable behaviour through the application of both green marketing and social marketing tools. The course introduces core tools for sustainability marketing including green marketing strategies, behaviour change theories and principles of community-based social marketing.
Topic titles: 
N/A
Faculty: 
Environment (ENV)
Academic level: 
GRD
Course ID: 
014568