HUB for Sustainability Integration
The HUB is a sustainability ecosystem bringing together a student consultancy and a sustainability business council, while incorporating professional development. In this video, Jennifer Roedding, the Executive in Residence for the University of Waterloo’s Hub for Sustainability Integration, provides brief historical details on the path sustainability has taken and how the University plans on being a major part of the solution.
In essence, our ultimate goal is to have sustainability be a consideration in all business decisions. To this end, the University of Waterloo is being defined as a world leader in sustainability integration – our Student Consultancy course provides experiential learning to establish skills in business, consultancy, and sustainability.
Closing the skills gap
The University of Waterloo’s Hub for Sustainability Integration is a nexus of interaction, collaboration, and advancement. It will provide members with the opportunity for iterative collaboration and innovation, sharing collective experience to advance sustainability integration in their organizations, in experiential education, and through the student consultancy. The University of Waterloo is developing and preparing tomorrow’s sustainability leaders to play an integral role in a sustainable future. Ultimately, Sustainability will be integrated into every business decision so that it becomes a natural part of everything we do.

News
Hockey Hall of Fame inductee Danièle Sauvageau to deliver keynote at the Hub for Sustainability Integration Conference
Trailblazing coach and executive Danièle Sauvageau will deliver a keynote at the Hub for Sustainability Integration Conference this October.
Learn how Sauvageau’s groundbreaking leadership in sport connects to sustainable development, and don’t miss her inspiring session on leading with resilience, integrity, and purpose.
How carbon pricing influences behaviour in the housing market
Dr. Tingting Wu shares research showing the effect of carbon pricing on the behaviour of home buyers and sellers — shaping their awareness, attitudes and decision-making in the real estate market.
Investors are more likely to opt for green labels over financial returns — fueling greenwashing concerns
Researcher from the School of Accounting and Finance cautions that clear regulatory oversight is needed to protect investors.
The topic of sustainability is becoming increasingly popular in the investment world with sustainable investing creating a large global impact. This significant shift lead the School of Accounting and Finance's (SAF) Dr. Adam Vitalis and his co-authors to research how green labels attract investors to certain projects which can open the door to greenwashing.
Events
2025 Hub for Sustainability Integration Conference
Working to balance profit with purpose, without compromising the planet
Join us for this one-day event designed to deliver valuable insights into the ever-evolving landscape of sustainability and its impacts on business. The Hub for Sustainability Integration Conference will feature keynote and panel speakers from industry leaders in the Canadian sustainability landscape, providing you with a broader understanding of strategic sustainability issues and the practical knowledge required to integrate them into your organization.
This event will also bring together some of the brightest minds from the University of Waterloo to share their insights and research with the business world.