Social norms strongly influence vaccination decisions and the spread of disease
Our response to societal pressures about vaccination has a direct effect on the spread of pediatric infectious diseases in areas where inoculation is not mandatory, says new research published this week in Proceedings of the Royal Society B.
By incorporating social norms into predictive mathematical modelling, a research team from the University of Guelph and the University of Waterloo found that they can foresee the observed patterns of population behaviour and disease spread during vaccine scares—times when anti-vaccine sentiment is strong.


