The Role of AI in Social Science Research - Contributions by the School of Planning's Prof. Dawn Parker

Wednesday, June 21, 2023

A lined notebook and a sheet of paper with several charts are laid in front of a laptop

The prestigious journal Science has recently published an article which the School of Planning's Prof. Dawn Parker helped to co-author. The article contains discussion amongst researchers within the field of social science from University of Waterloo, University of Toronto, Yale University and University of Pennsylvania on the role that AI can play in the future of the research profession. 

Dr. Dawn Parker explores the intersections of AI and planning, specifically how large language models (LLMs) can be used to develop rules for agent-based models, which are like SimCity simulation models. But there are other uses.

"Large language models might present new and different opportunities for citizen engagement, but there are a lot of open questions," she said. "Can we ask for a certain population to be represented in a large language model, and then query them for their opinions, or even their responses to a design, instead of convening a focus group and having conversations with living participants? Can we use LLM's to pretest surveys or focus group questionnaires? Can we use LLM's to gauge possible sentiment in reactions to a new proposal? Will developers and consultants be using these models in that way? How valid should and would such evidence be considered in an evaluation of a planning application or a council hearing?"

Moving forward she asserts that guidelines must be established for the governance of LLMs in research and LLMs must be open-source "meaning that their algorithms and ideally data are available to all to scrutinize, test, and modify. Only by maintaining transparency and replicability can we ensure that AI-assisted social science research truly contributes to our understanding of human experience.”

For further details and a link to the full article, please see the University of Waterloo's recent news item on the matter.