Big Tech wants your attention. Not on Setori's watch

Startup Setori raises seed round, hires all University of Waterloo team to build AI companion for Gen Z 

By Naomi Grosman

Velocity

Velocity startup Setori developed an artificial intelligence companion to improve Gen Z’s focus and guard against procrastination and raised $1 million USD in pre-seed funding. 

Setori is co-founded by two University of Waterloo engineering alums Logan Jeya (BASc ’14) and Marc Simard (BASc ’14) and is solely staffed with Waterloo co-ops and graduates.

After nearly a decade working at various tech companies and consultancy firms, including Microsoft, Uber and McKinsey & Company, Simard, along with Jeya, became increasingly concerned about rising procrastination trends. They worried that this struggle for the attention of Gen Z and even younger generations could hinder their ability to achieve educational, professional and personal goals.

To read the full article, click here!