Waterloo student tackles grocery prices with AI-powered app
Fouth-year Global Business and Digital Arts student leverages artificial intelligence to fight food inflation, saving families up to $5,000 each year”
By Greg McIntyre
Stratford School of Interaction Design and Business
Waterloo students, researchers and alumni are at the forefront of unconventional innovation, shaping industries and increasing productivity.
When Henrietta van Niekerk, a fourth-year student in Global Business and Digital Arts at Waterloo found herself without a co-op job, she saw this setback as an opportunity to innovate by participating in Enterprise Co-op (E Co-op) — a signature program at the Conrad School of Entrepreneurship and Business that allows students to pursue an entrepreneurial co-op venture for credit
Drawing on her entrepreneurial instincts and a personal understanding of the everyday challenges people face in making smart decisions in the grocery store, she launched Skrimp.AI — a meal planning app that helps users save money by planning meals around grocery flyer deals.
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