Estimated reading time: 3 minutes | This article was also published by the University of Waterloo Faculty of Arts
The Government of Canada announced 43 Canada Research Chairs (CRC), including Professor Ashley Rose Mehlenbacher of the Faculty of Arts, who holds the CRC in Science, Health, and Technology Communication. Concurrently announced, Mehlenbacher has also won funding from the Canada Foundation for Innovation (CFI) to support her research infrastructure.
As CRC, Mehlenbacher will examine Millennial and Gen Z adults’ communication strategies for talking about climate change and climate action. Her research will pursue three objectives: 1) investigating how people communicate about climate change, including identifying rhetorical strategies employed to persuade others; 2) investigating how experts in climate-impacted fields communicate research and coordinate climate action; and 3) developing a rhetorical toolbox that can be used by communicators to help increase awareness of climate change impacts and climate action options.
Millennial and Gen Zs, and the generations that follow, will face significant climate-related risk as climate impacts continue to become more severe and frequent during the lifespan of these generations. We have seen these generations are engaged in addressing climate change. Understanding how the issues are understood, discussed, and debated by these cohorts, and what media and communication tools are commonest in their rhetorical repertoire, will be critical to Canada’s future as it grapples with the environmental, economic, social, and health impacts entailed by climate change.
Providing context for her CRC program proposal, Mehlenbacher said: “Millennial and Gen Zs, and the generations that follow, will face significant climate-related risk as climate impacts continue to become more severe and frequent during the lifespan of these generations. We have seen these generations are engaged in addressing climate change. Understanding how the issues are understood, discussed, and debated by these cohorts, and what media and communication tools are commonest in their rhetorical repertoire, will be critical to Canada’s future as it grapples with the environmental, economic, social, and health impacts entailed by climate change. The need to understand effective, democratic climate action is urgent. By focusing on communication from the rhetorical tradition, which has long been concerned with discussion, argument, and identification with one another in what we could call the public sphere, this research offers insight into important tools to generate social action.”
Mehlenbacher is a rhetorical scholar who studies scientific and technical communications. Winner of the 2020 Fellows' Early Career Award from the Rhetoric Society of America, Mehlenbacher’s work combines rhetorical studies and science communication to investigate key issues including expertise, trust, mis/disinformation, risk, and ethics in the communication of complex information. Her interdisciplinary scholarship provides novel insights into how both experts and publics talk about science. She is the author of On Expertise: Cultivating Character, Goodwill, and Practical Wisdom (Penn State University Press, 2022), Science Communication Online: Engaging Experts and Publics on the Internet (The Ohio State University Press, 2019), and co-editor, with Carolyn R. Miller, of Emerging Genres in New Media Environments (Palgrave, 2017). Her CRC is closely aligned with the University of Waterloo’s research priorities, including “understanding and enhancing human experience” by investigating communication strategies surrounding the urgent scientific and civic matters of climate change and climate action. Mehlenbacher previously held a faculty position at Purdue University and joined the Department of English Language and Literature at Waterloo in 2015.