New study finds that goodwill motivates individuals more than money

Researchers at the University of Waterloo have found that individuals may be more motivated to do work for their favourite charity than for money.  

In a study reviewing the efficacy of a new online work-sharing platform designed to put money into the hands of charities, the researchers discovered that people providing their skills and labour toward a specific task tended to do a better job if they knew their favourite charity rather than themselves would be paid for it.