Researchers create 'player trait model' allowing for personalized games

University of Waterloo researchers have developed a novel tool that will enable user-experience designers to create more effective, personalized games and marketing campaigns.

Unlike other tools that categorize gamers by types, the new “player traits model,” along with a 25-item survey, can be used to more easily and accurately evaluate the kind of games different people will enjoy. The model is based on five traits: social, aesthetic, challenge, goal and narrative.