Zarema Khon
Zarema is a postdoctoral scholar at the Nazarbayev University Graduate School of Business, Kazakhstan. She obtained her Ph.D. in Marketing from the University of Bath, UK. Her research interests lie at the intersection of psychology and consumer behaviour. Currently, she is interested in how consumers form their beliefs and what effects these beliefs have on their behaviour (for instance, 'Why do many people think that profit-making companies do more harm than good?', 'What do consumers think about marketing persuasion tactics and what effects do these beliefs have on consumers' attitudes towards firms using these tactics?').
Fun fact: if Zarema wasn't a researcher, she would have been an SFX makeup artist!
Chris Dawson
Chris's research is positioned in the general area of behavioural economics. he is particularly interested in how optimism, overconfidence and anticipatory emotions influence decision-making. His most recent work advocates being realistic as a route to better decision-making and happiness.
Yvetta Simonyan
Yvetta Simonyan is a Senior Lecturer/Associate Professor in Marketing at the University of Bath. She competed her PhD in Marketing at London Business School and MBA at Indiana University of Pennsylvania. Yvetta’s industrial experience includes working with pharmaceutical companies, healthcare organizations and US Department of Agriculture, and her research focuses on consumer judgement and decision making applied to branding, charitable giving and marketing ethics