Investors are more likely to opt for green labels over financial returns — fueling greenwashing concerns
Researcher from the School of Accounting and Finance cautions that clear regulatory oversight is needed to protect investors.
The topic of sustainability is becoming increasingly popular in the investment world with sustainable investing creating a large global impact. This significant shift lead the School of Accounting and Finance's (SAF) Dr. Adam Vitalis and his co-authors to research how green labels attract investors to certain projects which can open the door to greenwashing.