Adam Vitalis

Associate Professor, Assurance
Adam Vitalis

Professor Adam Vitalis joined the University of Waterloo after spending five years at Georgia Institute of Technology. His research utilizes various economic, behavioural and information processing theories to experimentally investigate cognitive limitations in processing risk and other information cues in both audit and financial reporting settings.

Professor Vitalis received his PhD from The University of Wisconsin at Madison and holds a CPA certificate from Minnesota. He also has over thirteen years of experience in various industries including: Senior Manager at Deloitte and Touche, LLP, Director of Enterprise Risk Management at U.S. Bank, and production accountant for various film and television projects.

Office: Hagey Hall 289A

Phone: 519-888-4567 x48895


Current Vitae (PDF)


PhD, University of Wisconsin – Madison

MBA, New York University, Leonard N. Stern School of Business

Bachelor of Accountancy, University of San Diego

Teaching and Research Interests

Teaching interests: Assurance and governance

Research interests: Judgment and decision making, behavioural economics


Church, B., Jiang, W., Kuang, X., Vitalis, A., “A Dollar for a Tree or a Tree for a Dollar? The Behavioral Effects of Measurement Basis on CSR Investment Decision.” The Accounting Review, forthcoming.

Johnson, J., Theis, J., Vitalis, A., Young, D., “The Influence of Firms’ Emissions Management Strategy Disclosures on Investors’ Valuation Judgments.” Contemporary Accounting Research, forthcoming.

Mayhew B.W., Vitalis A., 2014. “Myopic Loss Aversion and Market Experience.” Journal of Economic Behavior and Organization, 97 (January): 113 – 125.

Vitalis A., 2019. “Ego Depletion: Overview and Implications for Ethical Choices”. In: Poff D., Michalos A. (eds) Encyclopedia of Business and Professional Ethics. Springer, Cham.