Naima Samuel

PhD candidate
Naima Samuel

Naima Samuel is a PhD student in the Sustainability Management program at the School of Environment, Enterprise, and Development (SEED), University of Waterloo. Her PhD research is focused on understanding dynamics of cross-sector partnerships in promoting sustainable development and how these partnerships can be effectively designed to advance collaborative governance. Her research involves conducting a deep-case study analysis of collaborative governance structures for the implementation of climate action plans in Canada and looking at the outcomes for organizations involved community-wide partnerships.

Naima earned her MBA with a focus on Information Technology Management in South Korea, where she did research on market diffusion of small nuclear modular reactors and developing a format for the exchange of plagiarism detection results. Shortly after her MBA, she served as a consultant and researcher for the feasibility assessment of offshore wind energy and national energy policy analysis led by the South Korean government. She recently completed an MA in Recreation and Leisure Studies where she conducted research on educational tourism in higher education and the opportunities it affords for advanced learning.

Naima has served in several leadership roles including CEO of a not-for-profit corporation in Ontario. She has 8+ years of experience working in diverse areas ranging from change management to stakeholder relations, administration, business strategy, process improvement, consulting, and software development. She also co-chaired the University of Waterloo Educational Environment and the Development of Learners Working Group under the President’s Taskforce on Anti-racism to enhance the educational environment and the development of learners. Naima is presently working as Communications and Web Development Coordinator with the Waterloo Institute for Complexity and Innovation.

Naima has published in areas of sustainability management, information technology, and business strategy; speaks 4 languages; and has lived on four different sub-continents. She is a self-motivated business professional with a deep appreciation for cultural diversity. She is passionate about Christian ministry and enjoys dancing, poetry, traveling, books, movies, music, and time with family and friends.

Naima joined the team in September 2020.

Recent Publications:

  1. Samuel, N., Clarke, A. (2022). Partnerships and the Sustainable Development Goals. In: Murphy, E., Banerjee, A., Walsh, P.P. (eds) Partnerships and the Sustainable Development Goals. Sustainable Development Goals Series. Springer, Cham.

  2. Billedeau, D.B.; Wilson, J.; Samuel, N. From Responsibility to Requirement: COVID, Cars, and the Future of Corporate Social Responsibility in Canada. Sustainability 2022, 14, 6658.

Courses Taught:

Conestoga College

  • OPER8040 Demand and Customer Relationship Management
  • PLAN8000 Strategic Planning for Effective Customer Service
  • PROG8370 - Designing Effective E-Commerce Sites
  • COMM8205 Communications for Effective Business Analysis
  • COMM8220 Communications for Business Systems Solution


LinkedIn: Naima Samuel