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An interdisciplinary research team from the University of Waterloo's Social and Intelligent Robotics Research Lab (SIRRL) has found that people prefer interacting with robots they perceive to have social identities like their own.

This finding was made by a pair of Waterloo professors: Dr. Moojan Ghafurian, based in the Department of Systems Design Engineering and Dr. Kerstin Dautenhahn, from the Department of Electrical and Computer Engineering, who worked together to conduct new research on human interactions with social robots. These robots possess social abilities and can interact with humans in interpersonal and social manners.