What are the Great Lakes Worth? A Study of Canadian and US Residents’ Willingness to Pay for Water Quality Improvements in the Great Lakes

The ecological and economic importance of the Great Lakes basin is widely recognised. Yet, excessive nutrient loads can lead to eutrophication, impair ecosystem services, and cause significant economic costs. This drives the question: What are the Great Lakes worth?

As part of Lake Futures webinar series, Roy Brouwer seeks to answer this question by sharing research updates on how much Canadian and American residents are willing to pay for water quality improvements in the Great Lakes.