How TheRedPin aims to take a swipe at the real estate industry

Friday, February 9, 2018

If you can swipe right and find a mate, why not a mid-century modern house in Leaside? That’s the premise of Keith McSpurren’s re-boot of web-based real estate brokerage TheRedPin. He wants to harness technology to transform the traditional real estate industry.

Machine learning and software won’t replace agents, but they will standardize and streamline the property search and they will sharpen the industry’s tools, says the 47 year old, who has two decades of experience as a start-up guy and corporate turnaround man. 

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