ad blockers

Wednesday, February 1, 2017

Ad blockers and the social contract

Mark Scott notes that use of ad blocking software is on the rise world-wide.  The software attempts to prevent advertising on a web site from loading and displaying on a viewer's computer. 

Recent research suggests that 11% of Internet users globally employ one kind of this software or another.  That represents a 30% increase over its prevalence from a year ago.