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Tuesday, September 6, 2016

Bugaboo luggage

Bugaboo is a Dutch company known mainly for its lines of up-market strollers.  I use the Bugaboo Frog in class to illustrate the concept of technotonicity: How designs appeal to potential users. 

In physical terms, the Frog is praised for its handling, so much so that some people reported that they took it out for a push just to enjoy the feeling of steering it!