Political campaigning and culture
A piece by Mark Scott in the New York Times states that efforts by the American alt-right to support Marine Le Pen's campaign for President of France have fallen flat. Tactics that worked in the American campaign for Donald Trump do not "translate."
One tactic has been to spread memes, that is, posters featuring a picture, often of Emmanuel Macron, Ms. Le Pen's rival, and a clever caption. Such efforts have encountered two problems.