FunctionPoint Logo
Creative Services is excited to announce the launch of our next-generation creative project management software FunctionPoint.

Leaping a decade ahead, the software is designed for an integrated system that embraces multi-media marketing collateral and relevant digital strategies.


  • User-friendly client requests and streamlined communication via a client portal.
  • Centralized workflow in a real-time, paperless environment, perfect for remote teams.
  • Improved project scheduling and automated notifications.
  • Detailed project reporting and real-time status monitoring.



We offer a full spectrum of services to take your projects from concept to completion, including design, video production, web enhancements, and more. Our goal is to create high-quality solutions that support the Waterloo brand and enhance its reputation to influence decisions that students, donors, partners, alumni, faculty and staff make about connecting with us.

We work where you do, so we understand Waterloo’s institutional goals, departmental objectives and connections, the campus, the people, and how your audience fits into Waterloo strategies.


As a part of the University of Waterloo, Creative Services has a singular perspective on the Waterloo story – the campus, the people, the University’s goals, its departmental objectives and the importance of the University’s messaging to the world.

The Creative Services team is prepared to deliver high quality messaging in any format, from a brochure to a multi-piece integrated campaign.



We have created the following downloadable “how to” tools to help you with your projects. For more information on the Waterloo brand, including downloadable project templates, visit the Waterloo Brand Site.


We are a team of highly-skilled designers, creators and makers who provide consistent brand leadership and agency-level design solutions to champion the University’s brand. From the stationery we use to the stories we tell, Creative Services supports our goal to be seen, heard and recognized as one of the world’s most innovative universities.

christine goucher ilustrated headshot

Christine Goucher

Associate Director

If it has a logo, ink, pixels or pictures, chances are Christine played a part making it come to life. As the head of Waterloo’s on-campus creative agency for everything brand-related, she’s earned campus-wide respect for her creativity and strategic thinking. She’s a big reason this special school has forged a unique identity while staying true to its values.
519-888-4567, ext. 38218


Cristina Jones

Project Co-ordinator, Creative Services

Cristina is often the first point of contact for anyone looking to turn their imagination into something tangible. With close to a decade of experience in media communications and graphic design, Cristina brings more to her role than organizing the many requests flowing into Creative Services from every corner of campus. And if you’re in the right place at the right time, you might catch her lovely singing voice.
519-888-4567, ext. 33612


Heather Bettridge

Graphic Designer

Heather is Creative Services’ jack-of-all-trades freelance media specialist. Branding projects are her speciality – and she’s worked with many of the biggest names in the game. She’s also fluent in all aspects of the print, creative and design process.


Jan Weber

Design/Desktop Publishing Specialist

Jan has a well-earned reputation for designing, refining and laying out any number of requests for printed materials. From business cards to brochures and beyond – if it needs ink and has something important to say, Jan can make it happen.
519-888-4567, ext. 35169


Jennifer Chenosky

Digital Designer

The newest member of Creative Services comes to us from Toronto where she worked as a designer on everything from websites to animated graphics and international digital marketing campaigns. Quick with a joke, and sporting killer glasses, Jenn’s low-key cool and design chops add a new dimension to round out the Creative Services team.
519-888-4567, ext. 30573


Julie Grant

Project Coordinator

Julie is often the sunny side up, first point of contact for anyone looking to turn their ideas into something tangible. With her experience in marketing and design, Julie brings more to her role than organizing the many requests flowing into Creative Services from every corner of campus.


Karen Creed-Thompson

Project Co-ordinator, Creative Services

Cool, calm, collected, Karen keeps tabs on any number of projects currently in Creative Services. When she’s not arranging photoshoots, creating detailed schedules and managing invoices, she’s working with our team of designers to hit all their deadlines. Don’t let her organizational acumen fool you, her side-hustle designing sustainable products for parents takes plenty of creativity.
519-888-4567, ext. 31759


Matt Regehr

Multimedia Design Manager

From video strategy to high-end creative productions Matt does it all. With his gear at the ready, he artfully captures stories about the students, faculty, alumni and companies shaping Canada’s future. Bringing a quiet professionalism to his work, his compelling videos help Waterloo put its best face forward to the world.
519-888-4567, ext. 32958


Melissa Martinez

Communications Design Specialist

Melissa prides herself on bringing a sense of beauty and elegance to everything she designs. Her eye for detail, colour trends and accents mean that everything Melissa designs – from strategic plans to national ad campaigns – are an invitation to explore.
519-888-4567, ext. 33540


Sara Leblanc

Communications Design Specialist

As the resident bohemian art-lover, Sara’s appreciation of classic and modern art gives her the chops to keep everything she designs crisp and contemporary. When Waterloo needs to update its identity to keep pace with an ever-changing world, Sara has one hand on her mouse and the other on the zeitgeist.
519-888-4567, ext. 32622


Sue Senior

Accounts Co-ordinator

In Creative Services the projects fly fast and furious. As a retired high school teacher and coach, Sue is the team’s ringer when it comes to closing the final stages on each deliverable, ensuring no detail was overlooked. She is also the one making sure our valued creative contributors get paid on time for their genius. Off campus, Sue applies the same warm professional approach and ability to ‘think on her feet’ in her role as a registered wedding officiant.
519-888-4567, ext. 37006



Please contact us as early as possible to ensure enough time is allocated for consultation, production, approvals and deliverables.

Monday-Friday: 8:30 a.m. - 4:30 p.m.

General inquiries:
519-888-4567, ext. 31759