We are a team of highly-skilled designers, creators and makers who provide consistent brand leadership and agency-level design solutions to champion the University’s brand. From the stationery we use to the stories we tell, Creative Studio supports our goal to be seen, heard and recognized as one of the world’s most innovative universities.
Meet the Design Team
Christine Goucher
Director
If it has a logo, ink, pixels or pictures, chances are Christine played a part in making it come to life. As the head of Waterloo’s on-campus creative agency for everything brand-related, she’s earned campus-wide respect for her creativity and strategic thinking. She’s a big reason this special school has forged a unique identity while staying true to its values.
cgoucher@uwaterloo.ca
519-888-4567, ext. 38218
Karen Creed-Thompson
Project Co-ordinator
Cool, calm, collected, Karen keeps tabs on any number of projects currently in Creative Studio. When she’s not arranging photoshoots, creating detailed schedules and managing invoices, she’s working with our team of designers to hit all their deadlines. Don’t let her organizational acumen fool you, when she’s not keeping Creative Studio on track, she’s busy coordinating family life, shuttling kids to sports, and managing a calendar that rivals any project plan.
kcreedthompson@uwaterloo.ca
519-888-4567, ext. 31759
Erin Pritchard
Project Co-ordinator
After more than a decade of outfitting the campus in the coolest Waterloo-branded apparel and swag, Erin now channels her creative energy into orchestrating print and digital masterpieces. Beyond her keen eye for style, Erin’s close attention to detail and organizational prowess keep the many projects flowing through Creative Studio.
epritchard@uwaterloo.ca
519-888-4567, ext. 33612
Melissa Martinez
Design Specialist
Melissa prides herself on bringing a sense of beauty and elegance to everything she designs. Her eye for detail, colour trends and accents mean that everything Melissa designs – from strategic plans to national ad campaigns – are an invitation to explore.
Sara Leblanc
Design Specialist
Resident bohemian art-lover Sara brings a lifelong appreciation of art, illustration and visual culture to her work at Waterloo. With nearly two decades of experience, she knows good design is about more than making things look good – it’s about finding the idea, solving the problem and making it stick. When Waterloo needs to say something important, Sara has one hand on her mouse and the other on the zeitgeist.
Charlie van Warmerdam
Design Specialist
Charlie is a creative with a knack for looking beyond the initial ask to find the problem underneath. Bringing curiosity to solve complex challenges, his work spans design, user experience and systems thinking. When he's not designing, he's probably learning something new or making an excuse for a little adventure.
Amilyn Kebezes
Design Specialist
For nearly two decades, Amilyn has combined strategy and creativity to design recruitment communications that engage and inspire. With experience both in-house and at an agency, she enjoys transforming complex messages into clear, compelling visual stories. Away from her desk, she's a busy mom of three, so organization, adaptability, and multitasking come naturally.
Emily Walesa
Design Specialist
Armed with a keen eye for detail and a passion for purposeful design, Emily brings creativity and intention to every project she touches. Guided by curiosity and a good sense of humour, she loves solving visual challenges and uncovering the details that make great design feel effortless. Outside of work, you'll likely find her on a trail, letting nature clear the mental clutter and spark new ways of thinking.
Meet the Media Production Team
Matt Regehr
Manager, Media Production
From video strategy to high-end creative productions Matt does it all. With his gear at the ready, he artfully captures stories about the students, faculty, alumni and companies shaping Canada’s future. Bringing a quiet professionalism to his work, his compelling videos help Waterloo put its best face forward to the world.
Joel Mieske
Marketing Specialist, Media Production
Joel works across video, photography, and digital media to tell the university's stories. He's a digital media Swiss Army knife who loves fresh ideas, fast-paced content, honest storytelling, and beautiful visuals. With a love for photography, he's always looking to push creative boundaries and create work that feels fresh and authentic.
Bernice Ma
Marketing Specialist, Media Production
Bernice's journey across campus has taken her through event planning, recruitment, communications and video production. She prides herself on understanding how people experience something from beginning to end and finding ways to make that journey more thoughtful along the way. When she's not at work, Bernice is busy with two businesses, two kids, two dogs and, fittingly, a favourite number of 22.