Our team

We are a team of highly-skilled designers, creators and makers who provide consistent brand leadership and agency-level design solutions to champion the University’s brand. From the stationery we use to the stories we tell, Creative Studio supports our goal to be seen, heard and recognized as one of the world’s most innovative universities.

Christine Goucher headshot

Christine Goucher


If it has a logo, ink, pixels or pictures, chances are Christine played a part in making it come to life. As the head of Waterloo’s on-campus creative agency for everything brand-related, she’s earned campus-wide respect for her creativity and strategic thinking. She’s a big reason this special school has forged a unique identity while staying true to its values.

519-888-4567, ext. 38218

Charlie van Warmerdam headshot

Charlie van Warmerdam

Intermediate Designer

With gigabytes of trendy design ideas, playing in a range of creative mediums from print to animation, Charlie adds lots of colour to the Creative Studio’s palette. He brings a varied skillset that allows him to tackle anything the team throws his way, with keen attention to every pixel for picture-perfect designs. Don’t be fooled by his quiet demeanour; if you say the right things, you just might hear his cool laughter.


Erin Pritchard headshot in illustration form

Erin Pritchard

Project Co-ordinator

After more than a decade of outfitting the campus in the coolest Waterloo-branded apparel and swag, Erin now channels her creative energy into orchestrating print and digital masterpieces. Beyond her keen eye for style, Erin’s close attention to detail and organizational prowess keep the many projects flowing through Creative Studio.


Karen Creed-Thompson headshot

Karen Creed-Thompson

Project Co-ordinator

Cool, calm, collected, Karen keeps tabs on any number of projects currently in Creative Studio. When she’s not arranging photoshoots, creating detailed schedules and managing invoices, she’s working with our team of designers to hit all their deadlines. Don’t let her organizational acumen fool you, her side-hustle designing sustainable products for parents takes plenty of creativity.

519-888-4567, ext. 31759

Matt Regehr headshot

Matt Regehr

Manager, Video Production

From video strategy to high-end creative productions Matt does it all. With his gear at the ready, he artfully captures stories about the students, faculty, alumni and companies shaping Canada’s future. Bringing a quiet professionalism to his work, his compelling videos help Waterloo put its best face forward to the world.

519-888-4567, ext. 32958

Melissa Martinez headshot

Melissa Martinez

Communications Design Specialist

Melissa prides herself on bringing a sense of beauty and elegance to everything she designs. Her eye for detail, colour trends and accents mean that everything Melissa designs – from strategic plans to national ad campaigns – are an invitation to explore.

519-888-4567, ext. 33540

Sara Leblanc headshot

Sara Leblanc

Communications Design Specialist

As the resident bohemian art-lover, Sara’s appreciation of classic and modern art gives her the chops to keep everything she designs crisp and contemporary. When Waterloo needs to update its identity to keep pace with an ever-changing world, Sara has one hand on her mouse and the other on the zeitgeist.

519-888-4567, ext. 32622

Sue Senior headshot

Sue Senior

Accounts Co-ordinator

In Creative Studio the projects fly fast and furious. As a retired high school teacher and coach, Sue is the team’s ringer when it comes to closing the final stages on each deliverable, ensuring no detail was overlooked. She is also the one making sure our valued creative contributors get paid on time for their genius. Off campus, Sue applies the same warm professional approach and ability to ‘think on her feet’ in her role as a registered wedding officiant.

519-888-4567, ext. 37006