We are a team of highly-skilled designers, creators and makers who provide consistent brand leadership and agency-level design solutions to champion the University’s brand. From the stationery we use to the stories we tell, Creative Studio supports our goal to be seen, heard and recognized as one of the world’s most innovative universities.
Christine Goucher
Director
If it has a logo, ink, pixels or pictures, chances are Christine played a part in making it come to life. As the head of Waterloo’s on-campus creative agency for everything brand-related, she’s earned campus-wide respect for her creativity and strategic thinking. She’s a big reason this special school has forged a unique identity while staying true to its values.
cgoucher@uwaterloo.ca
519-888-4567, ext. 38218
Charlie van Warmerdam
Communications Design Specialist
With gigabytes of trendy design ideas, playing in a range of creative mediums from print to animation, Charlie adds lots of colour to the Creative Studio’s palette. He brings a varied skillset that allows him to tackle anything the team throws his way, with keen attention to every pixel for picture-perfect designs. Don’t be fooled by his quiet demeanour; if you say the right things, you just might hear his cool laughter.
Erin Pritchard
Project Co-ordinator
After more than a decade of outfitting the campus in the coolest Waterloo-branded apparel and swag, Erin now channels her creative energy into orchestrating print and digital masterpieces. Beyond her keen eye for style, Erin’s close attention to detail and organizational prowess keep the many projects flowing through Creative Studio.
Karen Creed-Thompson
Project Co-ordinator
Cool, calm, collected, Karen keeps tabs on any number of projects currently in Creative Studio. When she’s not arranging photoshoots, creating detailed schedules and managing invoices, she’s working with our team of designers to hit all their deadlines. Don’t let her organizational acumen fool you, her side-hustle designing sustainable products for parents takes plenty of creativity.
kcreedthompson@uwaterloo.ca
519-888-4567, ext. 31759
Matt Regehr
Manager, Video Production
From video strategy to high-end creative productions Matt does it all. With his gear at the ready, he artfully captures stories about the students, faculty, alumni and companies shaping Canada’s future. Bringing a quiet professionalism to his work, his compelling videos help Waterloo put its best face forward to the world.
mregehr@uwaterloo.ca
519-888-4567, ext. 32958
Melissa Martinez
Communications Design Specialist
Melissa prides herself on bringing a sense of beauty and elegance to everything she designs. Her eye for detail, colour trends and accents mean that everything Melissa designs – from strategic plans to national ad campaigns – are an invitation to explore.
m23martinez@uwaterloo.ca
519-888-4567, ext. 33540
Sara Leblanc
Communications Design Specialist
As the resident bohemian art-lover, Sara’s appreciation of classic and modern art gives her the chops to keep everything she designs crisp and contemporary. When Waterloo needs to update its identity to keep pace with an ever-changing world, Sara has one hand on her mouse and the other on the zeitgeist.
s4leblanc@uwaterloo.ca
519-888-4567, ext. 32622
Zainab's Echo
Digital Designer
Echo is focussed on human-centered design, UX strategy, and full-spectrum design thinking. Outside of work, she enjoys reading, music, video games, and crochet. That mix of creativity and curiosity shapes her approach to design: balancing empathy, function, and a bit of playfulness in every project.