Our expertise

Creative strategy

We transform strategy into creative execution by listening to your needs, asking the right questions, identifying problems and exploring ideas together. 

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Research and insights

Brand positioning

Strategic direction

Design solutions

We work where you do, so we understand Waterloo’s institutional goals, departmental objectives and connections, the campus, the people, and how your audience fits into Waterloo strategies.

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Design considerations and project tools →

Creative direction

Collateral design

Editorial design


Experiential marketing

Environmental design

Creative Studio is an incredibly skilled and knowledgeable team that not only helps to make our wildest ideas come to life but who also helps us find practical solutions to any design or brand challenge.

Emma Borski, Communications Specialist

Digital solutions

Attracting and maintaining attention in the digital space demands creativity, design knowledge and technical skill. Creative Studio is your digital partner for creating exceptional digital design solutions that propel the University’s brand.

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Digital considerations and project tools →

Digital publication

Website design and consultation

Email marketing



Graphics for web and social

Video and animation

Today’s communication audiences are motion consumers — video and animation can bring a story to life. Creative Studio is your on-campus video expert.

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Video portfolio →

Video considerations and project tools →

Multimedia production

Video storytelling

Video advertising


Brand identity

A brand is a way a product, company, or individual is perceived by those who experience it. Much more than just a name or a logo, a brand is the recognizable feeling these assets evoke. Creative Studio can help align sub-brands to complement and align with the University of Waterloo brand.

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Design considerations and project tools →

Visual identity system


Colour palette and typography

Visual language

Illustration and iconography guides

Brand guidelines

samples of recent design work


A photograph is the original instant message – a single photograph can capture a multitude of feelings and ideas and can be a powerful vehicle for the project’s goals and objectives.

Creative Studio can provide or arrange the highest-quality photographs for marketing, news releases, teaching or research.

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Photography considerations and project tools →

Project management

We focus on what we do best, and when needed, we partner with experts in other areas (photography, video production, writing, illustration) to serve your project’s best interests and offer the best solutions.

Questions? We’re here for you

Creative strategy and large project development

Christine Goucher

Video and animation

Matt Regehr
Manager, Video Production

Project management and general inquiries

Erin Pritchard and Karen Creed-Thompson
Project Coordinators