Creative strategy
We transform strategy into creative execution by listening to your needs, asking the right questions, identifying problems and exploring ideas together. What this includes:
- Research and insights
- Brand positioning
- Strategic direction
Design solutions
We design with the Waterloo brand and the audience in mind. Because we work across campus, we understand institutional goals, departmental needs, and how individual projects connect to the bigger picture. The result is design that is purposeful, consistent, and built to work across channels.
- Creative direction
- Collateral and editorial design
- Illustration
- Experiential and environmental design
Digital solutions
Digital work only succeeds when it’s useful, intuitive, and aligned with a clear goal. We design digital experiences that help external audiences find what they need, understand what matters, and take action with confidence. Our approach blends UX thinking, visual design, and brand stewardship to ensure Waterloo shows up clearly and consistently across digital touchpoints.
- User experience and interface design (UX/UI)
- Digital publications and interactive content
- Accessibility informed design
- Purpose-built design systems, templates, and solutions adapted to every project
- Analytics and insights
Video and animation
Video and animation help stories land with clarity and emotion. We plan, produce, and deliver motion work designed for the platforms and audiences that matter, balancing storytelling, craft, and intent at every stage. What this includes
- Multi-format social videos
- Video storytelling and advertising
- Animation
Relevant resources
Brand identity
A brand is how an audience experiences and remembers you. We help steward the University of Waterloo brand by developing and aligning visual identities that feel cohesive, recognizable, and true to the institution, while allowing flexibility where it’s needed.
What this includes:
- Visual identity systems
- Logos, colour, and typography
- Visual language and iconography
- Brand guidelines
Photography
Photography captures moments, people, and ideas with immediacy. We can co-ordinate photography that supports marketing, communications, teaching, and research, ensuring images align with the Waterloo brand and the goals of the project.
What this includes:
Project management
Clear co-ordination keeps creative work moving. Our project management approach connects strategy, timelines, partners, and production, so projects stay on track and teams stay informed. When needed, we bring in trusted external partners to ensure the right expertise is in place.
Questions? We’re here for you
Creative strategy and large project development
Christine Goucher
Director
cgoucher@uwaterloo.ca
Video and animation
Matt Regehr
Manager, video production
mregehr@uwaterloo.ca
Project management and general inquiries
Erin Pritchard and Karen Creed-Thompson
Project co-ordinators
creative.services@uwaterloo.ca