Case studies

Waterloo at 100 set forth a bold vision for the future, with a key focus on revisiting our core values. Given the Creative Studio’s leadership in developing the design for this initiative, building upon it was a natural progression.

Drawing upon their deep understanding of the recruitment cycle and the student journey, the Creative Studio worked with the Engineering Marketing and Undergraduate Recruitment to create a series of cool illustrated posters and stickers to promote each program within the Engineering faculty.

Dreaming big, Waterloo set out on a mission for its 100th anniversary! Thousands in our community joined forces to reinvent our university's culture. We started with a mood board, crafting bold designs and reviving forgotten photos to create a stunning mural and an electrifying Town Hall experience set the stage for the exciting Waterloo at 100 journey! 

The traditional alumni handbook was a text-heavy resource given out at graduation. When COVID-19 cancelled in-person events, we had to mail the piece, prompting a complete redesign. We transformed it into a bold, interactive poster/print piece. Its design and concise content now drive alumni online for detailed information.