Your on-campus creative agency

The Creative Studio is the University of Waterloo’s in-house team for digital, video, and print.

We partner with campus teams to shape high-impact work for external audiences, bringing strategic thinking and deep brand expertise together from idea to execution, with a focus on projects that influence reputation, relationships, and revenue.

Trusted across campus. Recognized beyond it. Explore our work →

Services we offer for campus partners

We work across strategy, design, digital, and video. If you bring us in at the idea stage, we can help you sharpen the goal and make smart choices early. We focus on projects for external audiences, and we take pride in making sure the Waterloo brand looks and feels like Waterloo every time.

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Creative strategy

Clear thinking that shapes strong ideas and shared direction.

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Design solutions

Brand-led design grounded in purpose, detail, and consistency.

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Digital solutions

UX-focused digital design built for real people and real use.

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Video and animation

Purposeful motion that brings stories to life with intention.

Recent work

2025 University of Waterloo Report on Giving thumbnail
Monday, February 2, 2026

Report on Giving

The 2025 Report on Giving is an interactive digital publication created by the University of Waterloo to share the impact of philanthropy across the institution. Built in Ceros, the report celebrates the donors who help advance discovery, opportunity, and innovation, while showing how generosity translates into real outcomes for students, researchers, and communities.

2025 Math Impact Report thumbnail
Monday, February 2, 2026

Math Impact Report

The Math Impact Report is a fully digital, interactive publication created by the University of Waterloo to share the reach, relevance, and real-world impact of its Faculty of Mathematics. Designed as a digital first experience, the report re-imagines a traditional stewardship report as a narrative driven brand experience built to deepen donor engagement. 

Want something like this?

Bring us in early and we’ll help shape strategy, scope, and creative direction. Start a Project →


  


  

Stay in touch

Stay connected through shared learning, creative conversations, and updates from the Creative Studio.


  

Questions? We’re here for you

Creative strategy and large project development

Christine Goucher
Director
cgoucher@uwaterloo.ca

Video and animation

Matt Regehr
Manager, video production
mregehr@uwaterloo.ca

Project management and general inquiries

Erin Pritchard and Karen Creed-Thompson
Project co-ordinators
creative@uwaterloo.ca


  

Frequently Asked Questions (FAQs)

Find answers to common questions about our services and processes.

How do I start a project with Creative Studio?

Submit a request in Function Point, or connect with your project co-ordinator first if you need help shaping the brief and next steps.

Why do you ask for a creative brief and a distribution plan?

They help us design with purpose, move faster, and reduce revisions by clarifying the goal, audience, and how the work will be used.

What types of projects do you prioritize?

We prioritize high impact work for external audiences, and we offer templates and tools for many internal communications needs. Explore our work →

How can I create and supply tracked QR codes for print pieces?

Enhance the experience for readers by adding a Quick Response (QR) code and gather insights about your audience. Start with your core objective (e.g., web traffic, registrations, audience feedback) and prioritize your audience journey.

  1. Target audience: Is your target audience comfortable scanning QR codes? 
  2. Mobile first: Is your content optimized for mobile? (e.g., do not drive to a PDF or sub-optimal web experience) 
  3. Value add: Does the content offer some value add for your audience? (e.g., event registration, insider access to content) 
  4. Application: Is the QR code in a location that’s easy for your audience to scan? (e.g., good lighting, dwell time, strong internet signal) 
  5. Action: Use QR code Use QR code to augment your campaign with confidence.

QR code design: The Creative Studio team will create a branded QR code for you which includes the URL beneath it. When requesting a QR code, please include a call to action for clarity and context about where a scan will take your audience. 

Track and measure: Use analytics (e.g., UTM code or paid QR code generator platform) to monitor engagement and effectiveness. The UTM acts like a tracking tag; it is a snippet of code attached to the end of a URL that allows you to track where your online traffic is coming from. Use Google dev tools to generate a UTM code that you add to your URL and then track using the GA dashboard.