Research partnerships
CPA Ontario's Centre for Sustainability Reporting and Performance Management (CSPM) at the University of Waterloo's School of Accounting and Finance partners with organizations to test practical solutions to people and performance challenges, at no cost to your organization.
All work is conducted under strict confidentiality, and any public sharing of findings is anonymized.
We partner
with organizations to identify and address performance challenges.
We test
practical solutions using real-world data.
We generate
evidence-based insights to improve results.
We do not charge fees
in return, we ask to share anonymized findings with the accounting profession.
Click the buttons to read a paper published by our team in each research area.
- Performance measurement and goal setting Improving manufacturing team performance using better measures of team performance
- Reward and recognition program design Increasing sales through non-cash tournament-based incentives
- Hiring, retention and engagement Improving employee engagement and effort through team-based recognition
- We do not charge fees Increasing attendance and revenue through pay-what-you-want pricing
Interested in learning more?
Contact us to discuss whether a research partnership could support your organization.

Kelsey Matthews, PhD, CPA
Associate Director, CSPM
Assistant Professor, School of Accounting and Finance
