As a volunteer for the 2018 ACM INTERACTIVE SURFACES AND SPACES (ISS) conference held in Tokyo, I contributed T-shirt designs for the student volunteers (SVs).
The T-shirt was to fit three criteria:
-
Easy for conference attendees to identify SVs
-
Relevance to the conference theme and location
-
Able to be printed in Tokyo within budget
Bright colours unusual with locals in the financial district of Tokyo where the conference was held were chosen to allow SVs to be easily identified as SVs. Pink and blue were specifically chosen as they were the branding colours of the 2018 ISS conference.
“Student Volunteer” in both japanese (translated by Tokyo-based volunteers) and english were written on the back of shirts to commemorate the conference’s location. Extra T-shirts without the “Student Volunteer” print were printed to be sold to attendees as souvenirs at cost price.
In reflection, the choice of colours was not preferable for sale due to its deliberate harsh contrasts which some attendees disliked. It is advised that for future T-shirt designs intended for both volunteer use and sale to attendees, a balance is reached between conference brand visibility and potential for daily wear post-conference when it comes to design.