I designed a student volunteer (SV) T-shirt design as a submision to the 2020 ACM Conference on Human Factors in Computing Systems (CHI) conference held in Honolulu Hawaii.
I determined the T-shirt was to fit three criteria:
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Easy for conference attendees to identify SVs
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Extends the brand of the 2019 CHI conference
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Representative of Hawaii, where the conference was held
The shirt was also limited to one ink colour on one shirt colour.
Given identified needs, I first familiarized myself with aspects of Hawaii unique to the region ranging from tourism to the arts. I chose to focus on the exports of Hawaii (pineapples, coconuts, flowers, sugarcane) due to their aesthetics being translatable to recognizable simple design and its international relevance.
The shirt was to foremost represent the conference’s focus on Human-Computer Interaction (HCI), thus a desktop computer with the conference name was chosen as the main point. A pair of human hands framed the screen to emphasize the human aspect of HCI. Orange was chosen as the shirt base as it was one of the colours (the other being green) of the CHI 2020 logo.
In reflection of my previous SV shirt designs which served the purpose of SV visibility but were not preferable to daily wear post-conference, I decided to borrow from graphic design trends of late 2019 and used an astrology themed layout.