Lake Futures Webinar Series: What are the Great Lakes Worth? A Study of Canadian and US Residents’ Willingness to Pay for Water Quality Improvements in the Great Lakes

This series will be an opportunity for the non-academic community to engage with Lake Futures researchers, as they share their latest research findings and discuss implications for water policies, programs, and plans in Ontario. 

Webinars will be offered weekly, on Wednesdays from 1:00-2:00 p.m. EDT. Webinars will include a 30-minute presentation, followed by a 30-minute discussion period. 

What are the Great Lakes Worth? A Study of Canadian and US Residents’ Willingness to Pay for Water Quality Improvements in the Great Lakes

Presented by Roy Brouwer, Executive Director, the Water Institute, Professor in Economics

The Great Lakes are immensely valuable, providing economic, social, and environmental benefits to those who live, work, and recreate in the region. But, water quality in the Great Lakes is threatened by human activities, like urban development and agriculture. Managing these threats requires investments, and ultimately poses the question: What are the Great Lakes worth? Join Roy Brouwer, as he seeks to answer this question by sharing research updates on how much Canadian and American residents are willing to pay for water quality improvements in the Great Lakes. 

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