Campus Wayfinding Project (CWP)

Since its inception, the University’s Waterloo campus has undergone significant change and development, evolving into what is today a large network of buildings and destinations connected by a variety of conduits. While the campus increased rapidly in size, density and complexity, wayfinding and navigation-related tools did not keep pace. The Campus Wayfinding Project (CWP) was designed to provide a system to create a positive campus arrival and navigation experience by helping people reach their destinations quickly and confidently through a consistent, coordinated and scalable system.
Implementation of the CWP is now underway and will be staged over a three-year period starting Fall 2019. The first phase will focus on pedestrian, parking and student residence signage and each year, the program will expand, adding further components until final completion in 2022.
The program builds on Waterloo’s unique strengths the project utilized key university data, the campus masterplan, brand guidelines and existing wayfinding information and analysis. The initial phase also included multiple community-stakeholder consultations and a best-practice review.
The project considered aspects such as fiscal-responsibility, legibility, accessibility, branding, consistency, ease of maintenance, flexibility and adaptability to accommodate an ever-evolving campus. The CWP’s first deliverables include static, fixed wayfinding signage and temporary wayfinding signage.
A Steering Committee led the project in conjunction with a Campus Wayfinding Advisory Group (CWAG), made up of representatives from all faculties, key user groups, alumni and students.
To assist with the project the University partnered with Entro Communications, a firm with global experience in wayfinding design. Their clients include The ROM, the Metropolitan Museum of Art and MOMA, London’s Canary Wharf and the Toronto PATH, as well as University of Calgary, Ryerson, and OCAD.