AI seminar: Exploring user-centric clickstream data for personalization
Speaker: Jiye Li
Clickstream data collected across multiple websites (user-centric data) captures users' browsing behaviors, interests and preferences more than clickstream data collected from individual websites (site-centric data). For example, we would expect that we could better model and predict the intentions of users who we know not only searched on google but also visited certain shopping websites, than if we know only one of these pieces of information. Current research on clickstream data analysis is mostly centered around site-centric data.