AI seminar: An improved familiarity measurement for formalization of trust in e-commerce based multiagent systems
Speaker: Jie Zhang
Familiarity between agents is often considered to be an important factor in determining the level of trust. In electronic marketplaces, trust is modeled, for instance, in order to allow buying agents to make effective selection of selling agents. In previous research, familiarity between two agents has been simply assumed to be the similarity between them, which is fixed for the two agents.