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Friday, August 5, 2016

When is colored food good?

Increasingly, food companies seem to manipulate food coloration as a marketing ploy.  In 2000, Heinz marketed green ketchup as a way of attracting interest in a humdrum condiment.  This was followed by increasingly odd colors such as purple, pink, orange, teal and blue.

Although the campaign had a good run, Heinz reverted to the traditional red after a few years.

Wednesday, June 22, 2016

Intelligent bike helmets

Innovation is a hallmark of good design that we discuss in our STV 202 class.  According to noted designer Dieter Rams, it is important to distinguish between true innovation and mere novelty.  True innovation improves the essential function of a design in a given category.  Novelty is change for some other purpose, such as artistic expression or gimmickery.