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Friday, August 5, 2016

When is colored food good?

Increasingly, food companies seem to manipulate food coloration as a marketing ploy.  In 2000, Heinz marketed green ketchup as a way of attracting interest in a humdrum condiment.  This was followed by increasingly odd colors such as purple, pink, orange, teal and blue.

Although the campaign had a good run, Heinz reverted to the traditional red after a few years.