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Barry Katz, professor of Industrial and Interaction Design at California College of the Arts, has written a book that, at 200 pages, conveys a worthy and instructive history of consumer design as it has applied and evolved in the famous Silicon Valley.

The book has two objectives, to survey the development of the design business in the Valley and to explain the development of Design as a professional discipline, one with its own particular knowledge and methods. In both respects, the book is a great success.