Case studies

Friday, January 21, 2022

Turning heads and keeping hearts connected to Waterloo

by Creative Services

Graduates used to receive a handbook along with their diplomas at convocation. While on brand and a great resource for alumni, the piece was text- and link-heavy.
Then COVID hit. In-person events were cancelled and the handbook would now need to be mailed, giving us an opportunity to rethink the piece.

Looking to get the attention of our alumni, we created a bold, impactful and interactive print piece with a poster on one side and content on the other inviting them to go online for more information.