Waterloo's flagship brand campaign raises its profile among Canada's most influential decision-makers. The 2025 Waterloo is On It campaign responded to a world of climate anxiety, healthcare strain, and tech disruption with a clear, confident message: where there's a challenge, Waterloo is on it.
The 2025 Report on Giving is an interactive digital publication created by the University of Waterloo to share the impact of philanthropy across the institution. Built in Ceros, the report celebrates the donors who help advance discovery, opportunity, and innovation, while showing how generosity translates into real outcomes for students, researchers, and communities.
The Math Impact Report is a fully digital, interactive publication created by the University of Waterloo to share the reach, relevance, and real-world impact of its Faculty of Mathematics. Designed as a digital first experience, the report re-imagines a traditional stewardship report as a narrative driven brand experience built to deepen donor engagement.
The final issue of Waterloo Alumni Magazine marked the close of more than two decades of storytelling for the University of Waterloo’s alumni community. Created in house by the Creative Studio in collaboration with Communications and Advancement, the issue reflects a deep commitment to craft, clarity, and connection.
Find Your Path at Waterloo is an integrated recruitment campaign that re-imagines how prospective students discover where they belong at the University of Waterloo. It connects print and digital into one cohesive system that supports exploration, reflection, and confident decision making.
The series includes redesigned viewbooks for Canadian, international, transfer, and Indigenous audiences, alongside an interactive online program selector that guides students through personalized pathways.
Waterloo at 100 set forth a bold vision for the future, with a key focus on revisiting our core values. Given the Creative Studio’s leadership in developing the design for this initiative, building upon it was a natural progression.
Drawing upon their deep understanding of the recruitment cycle and the student journey, the Creative Studio worked with the Engineering Marketing and Undergraduate Recruitment to create a series of cool illustrated posters and stickers to promote each program within the Engineering faculty.
Dreaming big, Waterloo set out on a mission for its 100th anniversary! Thousands in our community joined forces to reinvent our university's culture. We started with a mood board, crafting bold designs and reviving forgotten photos to create a stunning mural and an electrifying Town Hall experience set the stage for the exciting Waterloo at 100 journey!