12th IFLA International Marketing Award Winners Announced

From the April 7th, 2014 Press Release: "In second place is the Regina Qu’Appelle Health Region Health Sciences Library, Regina, Saskatchewan,Canada, represented by Caitlin Carter and Stephanie Sanger for their creative ‘Standby . . . Action!’ marketing campaign. Library staff produced three 90-second, amusing and effective videos to promote three services. The first video showed how librarians could provide quick and thorough information retrieval from medical/scientific databases on specific topics. The second illustrated the use of apps on mobile devices to find evidence-based information at the immediate point-of-care, while the third pointed to email alerts set up by librarians in medical/scientific databases on specific topics or electronic tables of contents for particular journals."  Full Press Release can be found here: https://www.ifla.org/files/assets/management-and-marketing/marketing-awa...

Commercials can be viewed here: www.youtube.com/user/RQHRLibrary