At this time, I'm currently a B2B quantitative/qualitative UXR. My aim? To help teams grow and develop a deeper understanding of their products and users!

In my most recent empirically-driven research, I focused on interactive video game streaming. My key questions include: How can we better understand the affective, cognitive and behavioural features involved in the gaming experience? How do these experiences vary across platforms? My line of research involves examining consumer motivation and brand perception of streaming services, including upcoming video game streaming services (e.g., Google's Project Stream, now Stadia; see here In the past, I've conducted empirical experiments in the social (e.g., intergroup conflict, ambiguity-intolerance & first- vs. third-person visual perspective), cognitive (e.g., linguistic updating) and neuroscience (i.e., mental model updating, assessed via transcranial direct current stimulation) fields of psychology.

I have my Master of Digital Experience Innovation (MDEI) from the Stratford School of Interaction Design & Business (at UW), my Master of Arts in Social Psychology from Wilfrid Laurier University & my Bachelor of Arts in Psychology (Honours) from the University of Waterloo.

All in all, I love big data and human-centered research! In my personal start-up, I guide tech-start-ups in the Kitchener/Waterloo region with all aspects of behavioral science research, from devising theory frameworks to user experience testing to data analytics. I've been a part of multiple research initiatives so I can appreciate how difficult it can be to get started.

"Hajer's skills brought new understanding of our products and how we should think about them. I always had confidence she would approach a problem in a way that gets results, and can be built upon. Like all great researchers, her willingness to adapt and pivot kept things positive and moving forward. A pleasure to have on the team!" - David Lewis (UX Lead, LVL Studio)

"Hajer is a highly motivated individual who works independently and strives hard to perform at the highest possible level. She is self-directed and communicates exceptionally well. Hajer will be a dynamic team member in a broad range of settings." - Dr. James Danckert, PhD (Associate Professor, Cognitive Neuroscience, University of Waterloo)

"I worked with Hajer on a community based research project where she was my research assistant and administrative manager. The attention to detail Hajer brought to the work exceeded my expectations and her analytical skills were nothing short of excellent." - Dr. Kathy Hogarth, PhD (Associate Profressor, School of Social Work, Renison-University College, University of Waterloo)

"As a content developer for the mobile information literacy project, she has proven herself capable and efficient. She took pride in having her deliverable well-designed, user friendly and fully functional. She has done an admirable work for the project, promoting information literacy through mobile technologies. She would be an invaluable asset to any organization. I have no hesitation in recommending her for any endeavor." - Tony Tin, PhD (Director of Library & Information Services, University of Waterloo)