A researcher, a writer, and a lover of nature, living in Canada. 

"Far better an approximate answer to the right question, which is often vague, than the exact answer to the wrong question, which can always be made precise." - John Tukey

I'm passionate about UX research, dedicated to building deep empathy for users, and committed to driving key actionable recommendations that ensure impactful product development. My extensive experience in the field has equipped me with the skills to effectively translate user needs and behaviors into meaningful product features, fostering a user-centered design approach that resonates with customers and enhances their overall experience. By leveraging a blend of qualitative and quantitative research methods, I strive to deliver insights that not only inform design decisions but also contribute to the strategic direction of product innovation, ensuring that every solution is grounded in a thorough understanding of user expectations and market trends.