Tailoring Product Recommendations for Mobile Devices

Abstract:

Since the beginning of the COVID-19 pandemic, online shopping has grown at a rate not seen before. Because of this, it is pertinent todisplay product recommendations in a way that makes it easy for users to understand what they are looking at and find what theyneed. Currently, there exists a lack of research on how to tailor the display of these recommendations to different devices. This isespecially important for mobile devices where there is significantly less space to display all of the necessary information. In this paper, we explore two factors that influence a user’s product selection decision process on mobile devices, mainly the size of the picture andamount of explanation for each product, and perform a user study to quantify the amount of influence these factors have.

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Last updated on 08/13/2022