The lower effectiveness of text-only health warnings in China compared to pictorial warnings in Malaysia: Findings from the ITC Project

Citation:

Elton-Marshall, T. , Xu, S. S. , Meng, G. , Quah, A. C. K. , Sansone, G. C. , Feng, G. , Jiang, Y. , et al. (2015). The lower effectiveness of text-only health warnings in China compared to pictorial warnings in Malaysia: Findings from the ITC Project. Tobacco Control, 24, iv6–iv13. doi:10.1136/tobaccocontrol-2015-052616