Featured on CTV: 'Life-or-death' issue: How one tool is identifying false health claims on social media

The sheer volume of social media posts published on a daily basis means health experts hoping to set the record straight face a near impossible challenge – how do you know which claims will sputter out, which ones will gain momentum, and the best way to counteract false messaging?

These are some of the questions researchers at the University of Waterloo in Ontario hope to answer with a tool used to identify health misinformation on social media. Named U-MAS, short for UbiLab Misinformation Analysis System, the University of Waterloo research tool is able to track health misinformation patterns before they become potential catastrophes.

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